Overall majority of articles and news is positive with over 15+ interview requests for CPL and LSSE.

CP article syndicated heavily throughout the country with over 110+ articles/posts including TSN, Toronto Star, Yahoo! Sports, Sportsnet, CBC etc.

140+ articles/posts so far

111,578,582 earned media impressions

100+ broadcast mentions

8,769,765 audience reach

 

COMBINED REACH/IMPRESSIONS:  120,348,347

AD VALUE EQUIVALENCY: $883,855.00

 

CPL DEEP DIVE: Saskatchewan supporters left shocked by CPL expansion – CanPL

 

Canadian Press Article

Canadian Premier League looking to add expansion team in Saskatchewan – TSN

 

Canadian Premier League looking to add expansion team in Saskatoon – CBC

 

CPL awards expansion club to Saskatoon pending stadium approval – Sportsnet

 

Original/Unique Articles

Canadian Premier League Expands To Saskatchewan – Northern Tribune

 

Canadian Premier League expands to Saskatchewan, with hurdles still to overcome – Waking The Red

 

https://newsjuly.codegk.com/canadian-premier-league-looking-to-add-expansion-team-in-saskatoon-cbc-sports/ – NewsJuly

 

Canadian Premier League looking to add expansion team in Saskatoon – YYC Times

 

Canadian Premier League adds Saskatoon as 9th franchise – 1 more team to follow? – Transfermarkt

 

CPL unveils expansion team in Saskatchewan – SportBusiness

 

Horse racing permanently cancelled at Marquis Downs; Prairieland plans for soccer facility, pro team – Star Phoenix

 

“Gem of a location”: Proposed pro soccer team thinks Prairieland Park is the place to be – Leader Post

 

Canadian Premier League announces expansion to Saskatchewan – RCINet

 

CPL announces new opponent for Pacific FC – Times Colonist

 

Canadian Premier League looking to add expansion team in Saskatchewan – Dawson Creek Mirror

 

https://1005freshradio.ca/news/7692684/prairieland-park-thoroughbred-racing-soccer/ 1005FreshRadio

 

Saskatoon announced as CPL’s ninth team – Last Word On Soccer  – Last Word On Sports

 

Saskatoon could field first professional soccer club in province’s history – CBC

 

Live Racing Permanently Cancelled At Marquis Downs, Saskatchewan’s Only Thoroughbred Track – Horse Racing News – Paul Ick Report

 

Sask. horse racing community in shock after learning Marquis Downs will be permanently shut down – CBC

 

CPL inks deal with Saskatchewan group – Calgary Sun

 

Episode 434 – The AFTN Soccer Show (Level Plain Fields with special guests David Clanachan, Ricardo Clark, and Al Simpson) – AFTN – AFTN

 

Saskatchewan Soccer Association : Website by RAMP InterActive – Saskatchewan Soccer

Un stade de football en Saskatchewan ? • OStadium.com – OStadium

 

New stadium set for Saskatoon as Canadian Premier League franchise landed – Stadium Business

 

Soccer News | iNFOnews | Thompson-Okanagan’s News Source – Infotel

 

https://loyalcompanyrv.wordpress.com/2021/03/17/lcrv-episode-276/ – Loyal Company RV Podcast

 

Tank: Saskatoon swaps thoroughbred wagering for big gamble on soccer – Star Phoenix

 

March 18th – CJWW Radio

 

Print Coverage

10+ print articles including Chronicle Herald, Saskatoon Star Phoenix, Times Colonist, Toronto Star, Globe and Mail, Calgary Sun etc.

Broadcast Coverage

100+ radio and television segments/mentions (primarily in SK) CKOM, News Talk 980, 620 CKRM, Global Regina, Global Saskatoon, CTV Saskatoon, CBC

 

https://globalnews.ca/news/7692684/prairieland-park-thoroughbred-racing-soccer – Global News

 

‘Replacing heritage with a patch of grass’: Protestors air frustrations over closure of thoroughbred racing at Prairieland Park – CTV Saskatoon News

 

‘It’s devastating’: Horse racing community in shock after racing cancelled at Marquis Downs – Global News

 

‘It’s happened really quickly’: Prairieland says goodbye to thoroughbred racing – and reveals plans for soccer league – CTV News Saskatoon

 

‘Replacing heritage with a patch of grass’: Protestors air frustrations over closure of thoroughbred racing at Prairieland Park – CTV News Saskatoon

 

The Brent Loucks Show – CKOM, 15 Mar Brent Loucks on Demand – Mark Regier · Rawlco Radio Ltd. – CKOM-AM

 

https://saskatoon.ctvnews.ca/here-s-why-a-pro-soccer-team-could-thrive-in-saskatoon-1.5351604 – CTV News Saskatoon

 

 

 

 

 

SOCIAL MEDIA RECAP

 

Pre Announcement Impressions:                          413,751

 

Announcement Impressions:                                             429,928

 

Post Announcement Impressions:                                    250,961

 

Total: 1,094,640 Impressions

 

Note (Organic = No money put behind posts)

1. #CanPL was 7th on Twitter Canada trends on Friday afternoon
2. The Sask expansion announcement on Twitter now ranks as our highest post in terms of impressions for all organic posts with 374,283 impressions.
3. The Thursday night expansion teaser on Twitter now ranks as our 2nd highest organic post in terms of impressions of all organic posts with 234,180 impressions.

Comparisons:

– The Ottawa expansion announcement tweet generated 191,524 impressions (3rd all time)

– The Ottawa expansion teaser tweet generated 145,368 impressions (5th all time)

 

Twitter Canada Trends – March 12, 2021