CPL/LSSE – Saskatchewan Announcement Media Recap
Overall majority of articles and news is positive with over 15+ interview requests for CPL and LSSE.
CP article syndicated heavily throughout the country with over 110+ articles/posts including TSN, Toronto Star, Yahoo! Sports, Sportsnet, CBC etc.
140+ articles/posts so far
111,578,582 earned media impressions
100+ broadcast mentions
8,769,765 audience reach
COMBINED REACH/IMPRESSIONS: 120,348,347
AD VALUE EQUIVALENCY: $883,855.00
CPL DEEP DIVE: Saskatchewan supporters left shocked by CPL expansion – CanPL
Canadian Press Article
Canadian Premier League looking to add expansion team in Saskatchewan – TSN
Canadian Premier League looking to add expansion team in Saskatoon – CBC
CPL awards expansion club to Saskatoon pending stadium approval – Sportsnet
Original/Unique Articles
Canadian Premier League Expands To Saskatchewan – Northern Tribune
Canadian Premier League expands to Saskatchewan, with hurdles still to overcome – Waking The Red
Canadian Premier League looking to add expansion team in Saskatoon – YYC Times
Canadian Premier League adds Saskatoon as 9th franchise – 1 more team to follow? – Transfermarkt
CPL unveils expansion team in Saskatchewan – SportBusiness
Horse racing permanently cancelled at Marquis Downs; Prairieland plans for soccer facility, pro team – Star Phoenix
“Gem of a location”: Proposed pro soccer team thinks Prairieland Park is the place to be – Leader Post
Canadian Premier League announces expansion to Saskatchewan – RCINet
CPL announces new opponent for Pacific FC – Times Colonist
Canadian Premier League looking to add expansion team in Saskatchewan – Dawson Creek Mirror
https://1005freshradio.ca/news/7692684/prairieland-park-thoroughbred-racing-soccer/ 1005FreshRadio
Saskatoon announced as CPL’s ninth team – Last Word On Soccer – Last Word On Sports
Saskatoon could field first professional soccer club in province’s history – CBC
Live Racing Permanently Cancelled At Marquis Downs, Saskatchewan’s Only Thoroughbred Track – Horse Racing News – Paul Ick Report
Sask. horse racing community in shock after learning Marquis Downs will be permanently shut down – CBC
CPL inks deal with Saskatchewan group – Calgary Sun
Saskatchewan Soccer Association : Website by RAMP InterActive – Saskatchewan Soccer
Un stade de football en Saskatchewan ? • OStadium.com – OStadium
New stadium set for Saskatoon as Canadian Premier League franchise landed – Stadium Business
Soccer News | iNFOnews | Thompson-Okanagan’s News Source – Infotel
https://loyalcompanyrv.wordpress.com/2021/03/17/lcrv-episode-276/ – Loyal Company RV Podcast
Tank: Saskatoon swaps thoroughbred wagering for big gamble on soccer – Star Phoenix
March 18th – CJWW Radio
Print Coverage
10+ print articles including Chronicle Herald, Saskatoon Star Phoenix, Times Colonist, Toronto Star, Globe and Mail, Calgary Sun etc.
Broadcast Coverage
100+ radio and television segments/mentions (primarily in SK) CKOM, News Talk 980, 620 CKRM, Global Regina, Global Saskatoon, CTV Saskatoon, CBC
https://globalnews.ca/news/7692684/prairieland-park-thoroughbred-racing-soccer – Global News
‘Replacing heritage with a patch of grass’: Protestors air frustrations over closure of thoroughbred racing at Prairieland Park – CTV Saskatoon News
‘It’s devastating’: Horse racing community in shock after racing cancelled at Marquis Downs – Global News
‘It’s happened really quickly’: Prairieland says goodbye to thoroughbred racing – and reveals plans for soccer league – CTV News Saskatoon
‘Replacing heritage with a patch of grass’: Protestors air frustrations over closure of thoroughbred racing at Prairieland Park – CTV News Saskatoon
The Brent Loucks Show – CKOM, 15 Mar Brent Loucks on Demand – Mark Regier · Rawlco Radio Ltd. – CKOM-AM
https://saskatoon.ctvnews.ca/here-s-why-a-pro-soccer-team-could-thrive-in-saskatoon-1.5351604 – CTV News Saskatoon
SOCIAL MEDIA RECAP
Pre Announcement Impressions: 413,751
Announcement Impressions: 429,928
Post Announcement Impressions: 250,961
Total: 1,094,640 Impressions
Note (Organic = No money put behind posts)
- #CanPL was 7th on Twitter Canada trends on Friday afternoon
- The Sask expansion announcement on Twitter now ranks as our highest post in terms of impressions for all organic posts with 374,283 impressions.
- The Thursday night expansion teaser on Twitter now ranks as our 2nd highest organic post in terms of impressions of all organic posts with 234,180 impressions.
Comparisons:
– The Ottawa expansion announcement tweet generated 191,524 impressions (3rd all time)
– The Ottawa expansion teaser tweet generated 145,368 impressions (5th all time)
Twitter Canada Trends – March 12, 2021
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